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Editors must keep up with this speed of content production and consumption. In China, its sister application Douyin is also an important book marketing channel, and the difficulties and opportunities are exactly the same. An editor in the publishing industry told Ai Faner that books on traditional Chinese culture, ancient history, spiritual healing, inspirational growth, etc. are quite popular on Douyin. Douyin’s book-promoting bloggers roughly include three types of reading bloggers: those who mainly tell books and promote books,
tell the characteristics of the book and the author’s story; bloggers who Dominica Email List use golden sentences to extract books from the book through carousels of pictures and texts or interception of Internet materials. of the author focus on using golden quotes to bring the book closer to the readers; lifestyle bloggers may be engaged in fashion, or they may be tour guides or writers. Their accounts are not mainly about promoting books but reading books is their way of life. This type of bloggers recommend books more for sharing their feelings after
reading the book and describing the value of the book based on their own experiences; these bloggers each have their own styles when recommending books, but one thing in common is that they are not exhaustive. Because Douyin itself is an entertainment platform, if you want to succeed here, you must quickly attract users' attention within a few seconds. If you don’t prioritize, it’s often difficult to gain traffic and user stickiness. Therefore, bloggers tend to select a certain highlight in the book or a story of the author and then finish the book or the relationship between the author and the user within minutes so that the user can see the value of the book to themselves, so that they can stand out.
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發表於 2024-5-16 11:27:51