Without his intervention,

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In their quest for information, you must be positioned in front of their queries on search engines. For each of your personas issues, you must present quality information to help them in their search for information. Having quality information that responds to your Personas queries is good. Understanding how he gets information and what social networks he is on is better. Answering this question will allow you to position your content well and increase your chances of being read. This is the key to a successful BB digital prospecting plan.


The CEO may be the one who makes the final decision. Your Persona may only be Henan Mobile Phone Number List an intermediary in the process, but it remains central to you and your business. you will never set foot in the CEOs office. The expert is often mandated by management to put together a file on very specific themes. Profiles seeking information often have different roles to play in the purchasing decision.  Define your customer journey Now that you have identified your target companies and the preferred contact to prospect,





You must now define their customer journey. You will then be able to understand how to approach it according to its level of maturity. Personalizing your approach is important in BB prospecting. By defining the three stages of your prospects customer journey, you will be able to identify how you can help them with your products and services at each stage of their purchasing journey. the Ps of content marketing  SLN Web AWARENESS Your contact is in a very early phase of their customer journey.