This allows you to “transfer” your seo performance

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The three steps to display a page in the Google SERP Three steps are therefore necessary for a website to appear in Google results: Crawl, which sees robots explore the pages of the site and collect the content, according to a “reading” focused on the relevance of the information. Indexing, during which the information collected is indexed in a sort of giant archive. Positioning, which consists of displaying relevant web pages based on the keywords typed by Internet users during their search (queries).

But you still need to be able to make this site visible to Google and, more importantly, show its relevance to specific queries. In essence, the more relevant a page is considered to be to a query, the more likely it is to be displayed higher in the results – which is essential for Buy Bulk SMS Service generating traffic. The importance of SEO optimization Indeed, to understand the importance of SEO optimization, it is necessary to have two elements in mind: On the one hand, the higher a page is placed in the SERP, the more clicks it generates.



Knowing that the first organic result is the one with the highest CTR (click-through rate), approximately 27% of the total clicks generated by the SERP. This is what this graph shows: On the other hand, only the first ten results are widely viewed (i.e. the equivalent of the first page as displayed on a desktop computer), because the majority of Internet users ignore the following pages. In fact, less than 1% of users click on a result on the second page.