Direct marketing seeks to awaken a reaction

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Its objective is to generate an action , for example: to make a purchase, to enter a site, to call a number to receive information, or to fill out a form. This type of marketing requires very good segmentation in order to reach people who may be really interested and offer them valuable information. Otherwise we can become intrusive and generate a harmful image for our brand. Types of direct marketing We can qualify direct marketing as any action that is directed at a specific segment and seeks a response or action from them.


The most frequent types of direct marketing are: Traditional: Direct mail USA WhatsApp Number Data includes souvenirs, brochures, catalogues, brochures, postcards, etc. Coupons or gift vouchers Flyers Telemarketing calls Infomercials or telesales Digital: SMS or WhatsApp messages Emails Newsletters Targeted online advertising like the ones you find on Facebook Advantages of direct marketing It is customizable: Since direct marketing is based on the information of your target audience, you can design personalized messages based on their characteristics. That will help increase effectiveness.





It is measurable: By requiring a response or action, you can measure the success of your campaign and make decisions based on that information. In that sense, direct marketing is very different from mass marketing, whose impact is quite difficult to measure. It is interactive: Direct marketing seeks to awaken a reaction in people, generating a dialogue with the brand. Allows you to build loyalty: You can send information of interest to your customers such as newsletters, which will help maintain and strengthen the bond with them. Allows you to attract customers: A good database will allow you to identify people who could be interested in your offer and communicate directly with them.