To be effective you must use all available

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.Using a buyer persona in the website design process helps improve usability time after time. And here it is not enough to divide them for example into age groups. The separated groups should differ clearly from each other in many areas so that you can say without hesitation what distinguishes Mirek from Zbyszek and Grażynka. Groups should differ in terms of purchasing motivation socioeconomic approach and even views on ecology if this is important from the point of view of product marketing.


Creating a persona in marketing The next step is to give faces to specific people and to identify their frustrations needs and motivations. Here you stop dividing the group internally and slowly look for common denominators. You check the gen Argentina WhatsApp Number eral attitude towards a given topic behavioral tendencies. You compare them between the identified persona building blocks and check which tendencies are much more pronounced in a given group than in others. It is worth approaching the process with an open mind. More than once you may be surprised to discover that your initial assumptions are not reflected in the data. And now the most important thing: when creating personas always rely on data!







A buyer persona should not be the result of wishful thinking or wishful thinking.  sources of data regarding specific target groups from surveys through interviews marketing automation to Google analytics and software collecting behavioral data of website visitors. For dessert – the icing on the cake! Here's what the buyer persona of your target group Mirek could look like created for the needs of a travel agency. buyer persona example PS Since this is an article about who a buyer persona is and not a guide on How to create a buyer persona I will not describe how you should create a persona step by step. However if you need such an instruction please let us know in the comment and we will prepare it!