Dave Lieber's storytelling formula descends rapidly

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For your company story, it is therefore a good idea to limit yourself to partial aspects of the hero's journey. Solid components should be: Establish an Ordinary World: What was the world like before you started The Company? Adventure calls: Why did you start your company? What motivated you? You can then add one or both story contents : Meet the Guru: Who accompanied you on your journey to founding your company? Who passed on their knowledge to you? Insight for the customer: This knowledge is now passed on to the customers. They become part of history and identification is possible.


Overcoming the monster: What “grievance” do you want to combat with your company? What were your Special Data monsters (crises when starting up)? Insight for the customer: This is how you have overcome crises/grievances and how you can help the customer overcome their crises/grievances. The end : You return with the “elixir” (your product, knowledge). What did you learn? How can it help your customer? Is it suitable for my company? The hero's journey in its entirety is only suitable if you really have enough conflicts and plot points available. On the other hand, if the heroic epic of your founding is unnecessarily prolonged and inflated with crises, your customers will quickly lose interest and perceive you as less than authentic. However, the hero's journey in a stripped-down form is almost always a suitable template for your company story, provided you are prepared to disclose mentors and crises . 2.




Dave Lieber's V Formula The V formula from US columnist Dave Lieber has no frills and is therefore a good alternative to the hero's journey. Instead of many small conflicts, there is one large one that is dealt with in three acts. What is it? Like a V,  only to rise again like a phoenix from the ashes. The process is as follows: Introduction of the hero Dramatized crisis with a low point Resolution of the crisis Thanks to the strong dramatization, the readers should be able to sympathize and enjoy the happy ending all the more. In the following TED Talk, Dave Lieber explains his storytelling formula (from minute 4:15): Example Warby Parker , an online eyewear retailer, didn't just start up; it had to face a crisis. One of the founders lost his glasses on a camping trip when he was a student.