Google Analytics 4

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4. Can the data still be consulted in Google Analytics Universal?
No . There will be a grace period that will extend six months from the key date provided by Google (July 1, 2023), but once those six months end, the historical data will disappear and you will not be able to consult new data because Analytics Universal will not record it. . Therefore, it is important to do the migration early and keep the two systems in parallel, while Google Analytics 4 generates its own history.

5. Will the historical data be lost?
Yeah . Six months after July 1, 2023, Google Universal historical data will disappear . That is why it is a good idea to start the migration as soon as possible. In this way, Google Analytics 4 will be able to build its own data history. Companies that begin the process now will have data that is one year old when Universal's history disappears.

6. How does the new platform change compared to the previous one?
Analytics Universal measures visits, sessions and offers KPIs such as bounce rates. Google Analytics 4 bases its reports on events . These events are specific interactions that users carry out within the website, and which can be clicks, scrolling, file downloads, purchases, filling out forms, etc.

We can say that Analytics 4 measures engagement Mexico Mobile Number List more accurately , focuses on the customer journey and also includes predictive functions about their interaction with our website.



7. Will I still have my data from paid campaigns there?
Yeah . To do this, you will need to link your Google Ads account with your new Google Analytics property 4 . Once the link is made, you will be able to access the “Acquisitions Summary” report to see the data, but also:

View new information in the “User Acquisition” report.
Import and export data between both accounts.
View Ads campaigns in the “Advertising” workspace.
8. What if I already have Firebase for my app, do I still have to switch?
The answer is yes. In fact, if you want to persist data from a pre-existing Firebase-integrated project , you need to create a property in Analytics 4 , skip the step of adding an application data flow, and link the two together.

The fact that it focuses on events; That is, in user interactions, it allows us to know much better about their behavior on the website. This offers us a large number of tools to improve the UX and, therefore, the results.
The fact that it has predictive functions allows us to anticipate events and correct possible incidents.
Furthermore, on a global level, not so much on a business level, the focus that Google has placed on user privacy is positive for everyone.