Your content should be a part of the buyer’s

mdh673558

Define your key content metrics All of these attributes are nice in theory. But how do you turn the concept of “quality content” into something you can measure? Here are five possible ways to measure “quality”: Pageviews: Traffic can be a great indicator of success – the more reads, the better. Organic traffic: Rankings have never been as important to me as actual organic traffic (people on my website). I don’t care if I rank in Position 1 for a term that drives little or no relevant/valuable traffic to my site. Links: Look at internal links and links to your content from external sites. Quality matters more than quantity (e.g., one link from a relevant, quality site may be better than 100 links from 100 bad/mediocre domains). Evaluate the value of all your links.

Conversions: What matters for you? Newsletter signups? Subscriptions? Sales? Revenue?  journey, contributing to business goals and the SEO strategy. Engagement: If you value longer time-on-site, that could be one form of DB to Data to factor in your assessment. Or maybe it’s scroll depth. The point here is you’re looking for something beyond just “traffic” – as traffic alone is meaningless without some other form of engagement. Tailor your metrics to your unique situation. Getting started: Content elements to examine What content do you have? Do a content audit to find out. This process will help you evaluate whether your content needs to be updated or removed.



Create a spreadsheet with information about your content for some directional guidance. This is what I’ve found to be most useful to me (you may want to include more or other elements): Title: Is it accurate? Could it be better optimized? Does it have a clear reader benefit? URL: Is it SEO friendly? Does it need to change (e.g., does the URL of an evergreen article contain a year)? Author: Did a subject matter expert or authority write it? Does the person who wrote it still work with/for your company (or do you still have a relationship)? Are you able to contact the writer to update it? Publication date: This is more important to know for content types that can/should be updated (i.e., not news).