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This should stand out from those of the competition and examine new perspectives in the respective field. External content sourcing From internal to external. You can use the works of external sources (including third-party sources) by sharing them for your own channels. However, you are not allowed to share content indiscriminately. It is advisable to read publications from reputable sources carefully before reusing them. In addition, a reference to the source must be included if this is not directly obvious.
It should be noted that the external content should not be too far removed in style from the one produced in-house. So filter the texts according to the following criteria: writing style tonality Content aspects Repurpose content In addition to content sourcing, there are also other methods that use existing content as a basis. In addition to content recycling, this includes content repurposing . Content recycling can also be combined Phone Number with marketing automation . so that the content appeals to your customers. A central anchor point To simplify the content sourcing process, a content hub is ideal. All content is bundled there and it is easy to see which content is available and which you can and want to reuse. This works for external hubs as well as your own.
This central location provides an overall overview of all existing media resources. reduce costs Want to reduce costs without sacrificing quality? This is exactly what is possible with content sourcing. To do this, go through your content using a content audit . In no time you will come across topic approaches that can easily be published again or slightly modified. There is still a lot of content potential in your own content archives that you can easily bring to life.
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