10 examples of restaurant marketing campaigns that work
Restaurant owners are likely to be hesitant to come up with new ways to attract customers to their business orraise awareness of their brand . After all, they don't have to be marketing professionals, but the solution might be simpler than they think.In this article, we review tenexamples of restaurants that have implemented an innovative marketing strategyand have managed to attract new diners to their tables. These experiences from other restaurants will surely serve as inspiration for hospitality business owners to create and implement their own marketing strategies.
10 tips from 10 successful restaurants in marketing
1.- Be generous, it always works
Nando's Peri Peri , a Portuguese fast food chain, has managed to gain a foothold in the Chicago market thanks to its generosity. For a period of time, it let customers pay for their food as they wish, and then donated the money to WhatsApp Number Database a charity. In this way, in addition to promoting its products and unique flavour, it gained a reputation as a charitable restaurant and managed to endear itself to local residents.
Nando's Peri Peri, a South American fast food chain, has managed to gain a foothold in the Chicago market thanks to its generosity. For a period of time, it let customers pay what they wanted for their food and then donated the money to charity.
Nando´s
2.- Use technology in your digital mobile marketing promotions
McDonald's is a company that has understood this very well, and that is why it always releases coupons or discounts that imply a new interaction with its customers' mobile phones.
An example of this are the coupons that can be obtained with simple screenshots, which are undoubtedly a good way to incorporate technology into our commercial activity, which goes unnoticed since in this way it becomes more fun and interactive.
3.- Reward customer loyalty with discounts and offers
Another highly successful campaign that is accessible to any restaurant is the one launched by Burger 21 with a mobile app that allowed members of its Loyal Customer Club to get a free cheeseburger on National Cheeseburger Day.
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In addition to downloading the app to get this free meal, you were also eligible for an interesting promotional package with discounts on various products. To do so, you had to participate in Burger 21's BChessy Photo Sweepstakes, a contest whose objective was to share a photo of your burger on the restaurant's Facebook or Instagram channels. The winner would enjoy free burgers from Burger 21 for a whole year.
A contest where the goal was to share a photo of your burger on the restaurant's Facebook or Instagram channels. The winner would enjoy free burgers from Burger 21 for a whole year.
Trendhunter
4.- Use technology to personalize
If a restaurant gets its customers to register on its website to place orders, it can obtain a lot of information about them and use it to offer them personalized promotions or discounts. For example, the Brasa y Leña restaurant invited everyone to eat on their birthday if they came with three other friends.
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