Even if its just you explaining something interesting into your smartphone
On LinkedIn especially since a video is times more likely to be shared than a text poDont expect funny cat or cool vacation videos though. LinkedIn recently tweaked its algorithm to prioritize knowledge and advice over personal content. Heres an example from the team at Copy.ai. Notice how they use a short educational video on LinkedIn as a hook for a longer one on YouTube. Content marketing trendsscreenshot of a LinkedIn video from Open.AI Short educational videos on LinkedIn are exactly what the algorithm is looking to surface for its users. Source Videos only going to get more popular in If you arent using it yet give it a try.How to prepare for this trend Try taking highperforming text content like blog posts and turning them into videos. Test and track videos of different lengths to find the sweet spot for your audience. Cut and crosspost content Laos Phone Number Data on multiple platforms and track which nets the best engagement. will be the year of the employee ambassador The search for authenticity will encourage more people to step out from their brands shadow to connect with customers in a more personal way as part of their content marketing strategy. You can certainly see this on LinkedIn. Content there usually gets more engagement when its published on a personal account rather than the brands.
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So expect more businesses to follow in the footsteps of Alaura Weaver at Writer who regularly shares company updates events and success stories on LinkedIn. Content marketing trendsscreenshot of a LinkedIn post from Alaura Weaver. Your employees might be the secret content distribution strategy you need in Source This will be true for all but a few brand unicorns that have developed their own personalities and grown a following hi Duolingo. Content marketing trendsscreenshot of a Their distrust of brands and newfound love of LinkedIn willDuolingo TikTok Most brands dont have the cache to compete with other creators on social media but their employees do. Source Gen Z is a surprising motivator of the personal/professional social media mashup. reward businesses that connect with them on a personal level. Employeeinfluencer content will grow on other platforms too.
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