SEO JapanConversion rate optimization and A/B testing
SMX West2018 Workshop Last updated: We update articles useful for SEO and inform you about seminars via email newsletter. please register. Register for email newsletter >> As the name suggests, SEO (search engine optimization) and CRO (conversion rate optimization) are closely related. You should be able to achieve your business goals only by converting the traffic you get from SEO into conversions. At this SMX, I attended a workshop with Ayat Shoukery, who has been a leader in the US CRO industry for 12 years, and also had an exclusive interview with him as SEOJapan. – SEO Japan table of contents Conversion rate optimization and A/B testing How much testing does that company do? Learning from past experiences where many people are weak SHIP method Scrutinize scenario design qualitative research Hypothesize (hypothesis design) PIE framework Implement False positives and false.Negatives Power and significance (significance≒confidence) Estimation of test period Propagate What needs to be revealed Segmentation is important next step CRO that the world is working on Interview with Ayat Conversion rate optimization and A/B testing ・About Ayat Shoukery Co-founder of Invesp, the India Phone Number second CRO vendor in the US. His most famous book is O'Reilly's " Conversion Optimization ." Mr. Ayat Shoukeiri How much testing does that company do? Netflix...more than 1200 tests per year Booking.com...more than 1000 tests currently being done Facebook...Amazon has a 99% chance of being caught in 10 tests ...2011 Google has 7,000 tests conducted on Google...100,000 tests were conducted last year.
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Learning from past experiences There is no single, pattern, or functional testing of UI elements. Testing is performed on specific users in specific scenarios. What works well on other sites may not necessarily work well on your site. where many people are weak Expert opinion not orderly qualitative research unrealistic carried out randomly No clear next step Quantitative survey Events are not set properly.
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