This Article States the Following
Broadly speaking, it enables the relative measurement of the results obtained in terms of sales. Based on the analysis of this data, the commercial director will be able to make rigorous and well-founded decisions. The commercial control panel makes available to its clients a sophisticated and agile way of making decisions. The commercial environment is increasingly changing: more demanding consumers, more specialized competition.Therefore, it is not possible to face the maintenance of competitiveness with means typical of other times. The commercial control panel, for its part, combines detailed analysis and speed in decision-making. In today's market, a company moible number data cannot afford paralysis in its operating processes. Another factor to take into account, in relation to the commercial scorecard, is that it is possible to customize it according to the interests of the company.
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Obviously, the scorecards will differ between a company that sells sausages and another that offers tour guide services. In fact, the customer segments (that is, the targets) will change, but the disparate existence of sales channels must also be considered: our own commercial network, commercial agents, franchises... In any case, it is key to configure the commercial dashboard so that it adapts to the needs of the business in question.
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